How can they have any chance of creating a full time income (and quit their day job) if they can’t even produce a single solitary sale? Or to put it more crudely ‘you have to learn how to catch and kill your own.’
The recent increase in popularity of so called ‘done for you’ programs is stark recognition of the problem. Most people have no idea of what it takes to generate a lead and then convert that lead into revenue that pays some bills.
Don’t get me wrong ‘done for you’ is great, but how can you grow a long term business of high value if you can’t actually produce yourself?
So why do so many people struggle to consummate even one small deal? Mmm. Good question. The answers are many and varied, but perhaps one of them is to do with lack of a proper self-concept.
One thing I’ve noticed in my own career as a marketer is that I ALWAYS did well when I had a high regard for myself and what I was doing. On the other hand if I didn’t believe that I was worthy of the task at hand, or didn’t have faith that the product or opportunity I was offering people was going to make a difference for them, I was invariably ineffective. And so I failed.
Here is something else I’ve noticed. Too many good people fail to reach their potential because of lack of focus. I don’t care how good you are, or how much talent you have, if you spread yourself too thinly you will fail. Nothing is surer. And when I say focus I mean focus like a laser beam – direct, intense and without deviation. Intensity is vital, yet so few people ever exhibit it.
Many people bought into the idea that ‘you can have it all’. If that’s you, here is what you must do – expunge it from your psyche. And the quicker the better. The universe will not allow you to have it all, at least not all at once.
This is a big topic and time and space limitations do not permit me to explore it any further, but I want to finish with a tip about how to improve your self-concept from a marketing point of view.